Every business needs a website. It doesn’t matter whether you are a solo entrepreneur or have a company that employs hundreds of people, a website is a valuable asset that is used to advertise and brand your business and attract new clients or customers. It’s the first place people will go to learn more about your business and your services or products and without a website; you will lose business to other companies that have one.
Simply having a website is not enough. Making a good first impression is very important if you want your business to be taken seriously, so your website should be professional-looking and easy to navigate. Depending on the business, many times less is more when it comes to a professional-looking site. It’s not really necessary to have flashing banners and other elements on the web page that will distract the viewer, especially if your company offers services to individuals and other businesses. For example, if you have a law firm or an accounting firm, your website should be designed to make it as easy as possible for prospective clients to find pertinent information about the services you offer without having to click through several pages.
The content on your business website should be informative and well-written. It should be free of spelling and grammatical errors and it should get right to the point. The key is to give people the information they need without forcing them to read through long content that is written simply to fill up the page.
Additional benefits of having a business website include:
- Business information is accessible to prospective clients and customers 24 hours a day, 7 days a week.
- Promote specialized services.
- A website is your online brochure that can be changed and updated at any time, eliminating the cost of print material.
- The ability to provide a map and directions to your physical location.
- Easily reach your local market as well as a global market.
- Provide the answers to frequently asked questions, saving your business time and money.
- Use forms to gather information and generate leads.
- Obtain client feedback.
- Publicize special offers.
- Keep in touch with your clients through newsletters.
- Enhance your business relationship.
We have reached a point where the internet has become an integral part of our lives. We use it to do research, find up-to-the-minute news, socialize, share photos, shop, and gather information about services we need. As a business owner, if you don’t have a website, you are allowing potential clients and income slip through your fingers.